Sticking to their ethos of going green and making environment-friendly products, Azafran Innovacion, a sustainable and research oriented company has forayed into the baby care segment.
The company, already offering various skincare products for Indian women, has now come up with India’s first plant based baby care products.
Creating a niche segment with these offering, Azafran plans to make its products available across India.
The brand aims to expand through combination of modern retail stores, multi brand outlets and general trade and is exploring tie-ups with major retail chains. At present, the company is targeting all the metros, cities and towns having population of 20 lakh and above.
They do not use Paraben, Sulphate and other harsh chemicals that can dry and irritate skin causing discomfort to infants. Instead use only plant-based ingredients like coconut, soya and olive that are gentle on skin, leaving a mild pleasant fragrance.
The baby care range includes massage oil, nourishing cream, gentle body wash and shampoo and moisturizing soap.