Tata Power Solar, the wholly owned subsidiary of Tata Power has decided to enter into ” Residential Rooftop Space” in Indian market.
In a big push towards capturing the residential consumers it has launched a complete rooftop solution in Mumbai on 11th sept’18.
Tata Power sees residential rooftop solution as a major mass market product in the years ahead, given the steep drop in prices of photovoltaic cells, the brand name, scale and in-house manufacturing capabilities of Tata’s and government subsidies for renewables.
The renewable energy producer estimates that Mumbai alone has a potential to generate about 4,000 MW solar energy on rooftops.
Tata Power wants to change the game by bringing consumer goods kind of focus – through an aggressive marketing campaign, use of technology-enabled service model, and offering finance options to customers.
The company roped in another group firm Tata Capital to provide finance to customers buying the rooftop solution with easy payment options.
Typically, it costs around Rs 50,000 and an idle rooftop space to set up 1 kW, the company said.
Tata Power claims its rooftop solution would allow the residential customer to save up to Rs 50,000 annually for 25 years through a combination of savings on electricity bills and sale of surplus power to the grid through a mechanism called net metering.
There is a huge potential to scale it up and being the number one player in this segment, Tata Power Solar is taking this solution at the retail level.
“With rooftop solar solution, a customer is not just the consumer of electricity but also becomes a producer.”
Reference- Money Control, LiveMint