Neeman’s is India’s first footwear brand to use the natural, renewable and biodegradable fibre in its shoes. The eco-conscious company which is leading a culture of sustainability and comfort in the footwear space in India and showcased its timelessly attractive range of men’s shoes in unique experiential zones.
It has partnered with The Woolmark Company – the global authority on wool – to launch a range of shoes made from Merino wool.
The shoes – conceptualized in America and designed in London – are made from the finest Merino wool from Australia, with the insoles made from plant-based castor bean oil and recycled rubber, which promises to offer the best comfort through all seasons in India.
The collection was unveiled at a live un-boxing event to reveal sock-free, odour resistant, flexible and lightweight shoes that inherit all the eco-credentials of Merino wool.
Merino wool from Australia is a superfine and lightweight, moisture-wicking and breathable, naturally odour resistant and keeps skin cool and dry even in extreme temperatures.
Today, when the whole world is talking of organic and natural resources, Neeman’s decided to take undervalued ‘comfort’ for wearers to the heart of the shoe industry and followed nature’s path of environmental sustainability using natural fibres along with recycled and renewable materials.
Reference- Neeman website, India Retailing