Canadian chain Tim Hortons has struck a deal with JUST Inc. to start selling the company’s plant-based eggs in select restaurants — making it the first major fast-food chain to take a chance on the chicken-less eggs.
Tim Hortons, which is owned by Restaurant Brands International, made a leap into the world of vegan substitutes earlier this year when it started offering Beyond Meat’simitation sausage on three breakfast sandwiches.
It recently added the Beyond Burger — its first burger — to its menu as well and now plant-based JUST eggs.
To imitate the look, taste and texture of eggs, JUST, formerly known as Hampton Creek, uses mung bean protein, turmeric and other vegan ingredients.
Scramble up just like chicken eggs — Tim Hortons plans to use them for omelettes.
However, don’t expect to see the plant-based eggs showing up in any of the chain’s muffins or Timbits: JUST Inc. does not recommend using them for baking.
JUST has already inked deals with restaurants like Bareburger and Gregory’s Coffee.
Sales of plant-based eggs reached $6 million in the year ending April 2019, according to data from the Plant Based Foods Association.
Reference- CNBC, JUST eggs website, Futurism