Kentucky Fried Chicken (KFC) announced plans to begin selling nuggets and boneless wings made from Beyond Meat’s plant-based protein — making it the first national fast-food restaurant to take a chance on faux chicken.
KFC will begin selling the nuggets and wings at a single restaurant in Atlanta, in combinations averaging about $.50 per nugget and $1 per wing.
Any customers who make a purchase at the store between 10:30 a.m. to 6:30 p.m. on Tuesday will have the option of receiving a complementary sample of Beyond Fried Chicken while supplies last.
KFC might be the first fast-food chain to take a chance on fake chicken, but many others are already offering customers plant-based meat options.
It plans to evaluate customer feedback from the Atlanta test when deciding whether or not to offer its faux chicken products at other restaurants or even roll them out nationwide — so it might not be long before Beyond Fried Chicken reaches a KFC near you.
Reference- Futurism, Beyond Meat PR, Business Insider