Tata Power, India’s largest integrated power utility, has launched its first ever pan-India Digital and Print ad campaign titled ‘SOLAROOF’ – “Kamai Badhaye Dildaar Banaye”.
The company, in collaboration with Wunderman Thompson India, has conceptualized – ‘DILDAAR’, a video asset, which promotes the concept of adoption of solar power at homes, offices, institutions and industries as a sustainable and economical solution to their energy needs.
The campaign effectively portrays Tata Power as a leading provider of solar rooftop solutions in India. It lays emphasis on the environmental needs and commercial benefits to inspire consumers to adopt environment-friendly energy solutions.
With ‘SOLAROOF’, the company wish to create awareness around the smart and sustainable Solar Rooftop solutions and help customers across the country to migrate to cost effective and environment friendly energy solutions.
In line with the government’s aim to encourage the adoption of green energy solutions in India, Tata Power has created customizable solutions to cater to a diverse customer base ranging from Residential, MSMEs, SMEs, Commercial and Industrial.
Tata Power and SIDBI have joined hands to design a unique Solar financing solution for the MSME customers helping them switch to rooftop solar without any collateral at an interest rate less than 10%.
The ‘SOLAROOF’ campaign will drive this messaging across multiple media in 31 Indian cities. Tata Power’s Rooftop solar solutions are available in 26 states and 7 Union Territories and their products are available in 94 cities across India so far.
Reference- Tata Power Online PR, Economic Times, Business Standard