The World Wildlife Fund’s (WWF) UK chapter launched “non-fungible animals” last week, an ill-advised spin on the NFT fad ostensibly aimed at conserving endangered species. From the outset, it was an extremely contentious concept.
![WWF](https://www.cleanfuture.co.in/wp-content/uploads/2022/02/unnamed-1024x293.jpg)
However, the irony of the WWF’s “T0kens for Nature” being indirectly built on the ecologically destructive Ethereum blockchain sparked outrage, with a deluge of negative news slamming the organisation for the proposal.
The panel then changed its decision – just one day after initiating the endeavor.
Initially, the WWF-UK stated that their “NFA” project was developed on the reportedly eco-friendly Polygon blockchain, which is based on the hugely popular Ethereum blockchain.
![](https://www.cleanfuture.co.in/wp-content/uploads/2022/02/84503_01_world-wildlife-foundation-cancels-nft-project-after-critics-point-out_full-1024x511.jpg)
However, it turns out that the chapter’s assertions about Polygon being a more environmentally friendly choice were a thinly disguised effort to greenwash animal NFTs.
The Polygon blockchain is still using Ethereum’s incredibly inefficient blockchain to transfer payments through millions of contracts.
![](https://www.cleanfuture.co.in/wp-content/uploads/2022/02/Opera-Snapshot_2022-02-12_202139_www.nft-stats.com_.png)
Polygon is also a “Layer 2” blockchain, the Ethereum equivalent of a carpool lane, but it is still a vehicle with a carbon footprint. The blockchain significantly underestimates the amount of pollution generated by each transaction.
Reference- The Verge, Digiconomist, Futurism, WWF website