An Open Letter has been sent from Olympic Athletes to Business Leaders and Major Sports Sponsors in the Beverage Sector namely Coca-Cola and PepsiCo, urging them to use more reusable packaging and less single-use plastic. The letter reads as below –
As dedicated athletes, we understand the relentless pursuit of excellence. Our journey mirrors the fight against plastic pollution: a battle demanding unwavering commitment and discipline. We share a deep respect for nature, recognizing its vital role in our performance and overall well-being.
The plastic crisis is a global emergency. It’s in our oceans, our food, even our bodies. As major sports sponsors, your companies hold immense influence. We urge you to leverage this power to drive a shift towards reusable packaging.
The upcoming Paris 2024 Olympic and Paralympic Games presents a unique opportunity. By serving beverages in reusable cups, the games can demonstrate the scale and impact of reuse. We athletes call on you to make this a turning point.
Refillable bottles and reusable cups offer a proven solution. They reduce waste dramatically and can be used multiple times, unlike single-use plastics. A transition to reusable packaging not only protects our planet but also aligns with consumer preferences for sustainable products.
We implore you to commit to:
- Increasing reusable packaging options worldwide by 2030.
- Promoting reuse at future Olympic and sporting events.
- Advocating for strong policies to reduce single-use plastics.
The health of our planet and future generations depends on bold action. Join us in creating a plastic-free world.
Sincerely,
