The shine of a Tesla is fading. A new report from the prestigious JD Power’s long-running US Automotive Performance, Execution and Layout (APEAL) study reveals a significant drop in customer satisfaction for the electric vehicle giant.
While Tesla still outperforms the industry average, it has slipped a full nine points in satisfaction to 878 points for 2023 versus 2022 — while more established luxury brands like Jaguar (887), Land Rover (883), and Porsche (883) landed on top. The study assessed 2023 models across multiple attributes, including design, fuel efficiency, and technology.
These results are concerning, especially considering Tesla’s recent challenges. A prior JD Power study exposed higher-than-average breakdown rates for Tesla vehicles, contradicting the notion of electric cars being more reliable.
Moreover, Musk’s sweeping layoffs, including key personnel responsible for the Supercharger network, have disrupted operations. Although some employees were rehired, the damage may already be done.
Quality control issues, delays in the Cybertruck launch, and an overemphasis on autonomous driving have further tarnished Tesla’s image. The once-dominant electric carmaker now faces increasing competition and skepticism.
It will be fascinating to see how Tesla fares in the next JD Power study 😉 The company must address these challenges to regain customer trust and maintain its market leadership.
Reference- JD Power Study, The Verge, Futurism, Electrek, The Drive