Suzuki, a prominent automaker, has decided to temporarily halt the launch of its upcoming electric vehicles (EVs) in Europe. The decision comes in response to the slowing down of global EV sales and the increasing competition from Chinese EV manufacturers, as confirmed by company president Toshihiro Suzuki.
The company’s initial plan was to introduce five EVs by 2030. However, the recent market trends and the aggressive pricing of Chinese EVs have prompted Suzuki to reconsider its strategy. The first made-in-India e Vitara SUV, which debuted on November 4 and will go on sale subsequently in Europe as well as in the Indian market.
Suzuki’s focus has shifted towards a more diversified approach to sustainable mobility. The company is exploring various options, including hybrid vehicles, e-fuels, and biogas projects, particularly in India. This strategy aims to balance the development of EVs with other environmentally friendly technologies.
Despite the current pause on European EV launches, Suzuki remains committed to electric mobility. The company will continue its EV development efforts and closely monitor market trends to determine the optimal timing for future launches. The e Vitara, with its competitive pricing and advanced features, is expected to play a crucial role in shaping Suzuki’s EV strategy.
Reference- Autocar UK, The Verge, Inside EVs